Every week, New Pool Alerts sends your pool service company the new swimming pool and spa permits issued in your ZIP codes. That's the address, the date, the job size and the builder, pulled straight from Los Angeles public records.
There's nothing to install or learn. You get one email every Monday.
Tell us the neighborhoods your trucks already drive through.
Our system checks LA's building permit records every day for new pools and spas.
Send a postcard or door hanger, or stop by while the pool is still being built. You're the first service company the owner hears from.
A new pool owner hasn't picked a service company yet. They don't have a "pool guy" and they don't know how to balance chemicals. If you're the first company to reach them, you have the best shot at the account, and service customers often stay for years.
Every permit includes the details that matter for your first contact.
| Issued | Property | Job value |
|---|---|---|
| Mon | 4xxx [street name] 91364 · Woodland Hills | $85,000 |
| Tue | 1xxx [street name] 90049 · Brentwood | $120,000 |
| Thu | 2xxx [street name] 91326 · Porter Ranch | $22,000 |
Example of the format only. Addresses are hidden on this page. Subscribers get the full address, permit number and builder name for every new permit in their ZIP codes.
Cancel anytime from your PayPal account. There's no contract or setup fee.
Tell us where you service pools. Within one business day, we'll email you 5 recent pool or spa permits from your area so you can see the quality for yourself.
No credit card needed. We use your details only to send your sample and follow up once.
From the City of Los Angeles Department of Building and Safety (LADBS), which publishes every building permit it issues as public record. We filter for new swimming pools and spas, clean up the records, and sort them by your ZIP codes.
Many pool builders build pools and move on. They don't run weekly cleaning routes. That leaves the owner of a brand-new pool searching for a service company, and you can reach them first.
No. We give you the property address and job details from the permit. Most companies reach the owner with a mailed postcard or a door hanger, which works well and respects the homeowner's privacy.
The City of Los Angeles, which includes the San Fernando Valley, the Westside, Hollywood Hills, East LA, South LA and the Harbor area. Other cities, like Pasadena, Burbank and Glendale, keep separate permit records. Let us know if you need them.
You can cancel anytime in your PayPal account under "Automatic payments," or email us and we'll cancel it for you.